A trade call that does not find the customer means re-keying the order from scratch.
WHOLESALE
Trade orders that close on the call, not after it.
Ordello connects phone-led trade, counter sales, customer pricing, stock pressure and supplier buying in one operating system — so the order completes before the customer hangs up.
- Phone-led order capture
- Customer pricing applied at the till
- Live stock and backorder visibility
- Quotes that convert to orders
- Supplier buying tied to demand
THE TRADE-DESK GAP
Trade desks lose orders in the gaps between systems.
A trade customer phones. The order takes three tools to complete. By the time the warehouse has it, the customer is calling back to ask if it shipped. Every gap between call, pricing, stock and dispatch is a margin point bleeding out.
Pricing that lives in a spreadsheet means the customer hears "let me check" instead of a number.
Stock visibility that lags by a day means promises the warehouse cannot keep.
Quotes that do not convert to orders cleanly means margin lost to manual handoffs.
Ordello collapses the call, the quote, the order, the stock check and the invoice into one record.
BUILT FOR TRADE
Six trade operations, one operating system.
Ordello adapts to how each trade desk actually sells — phone-led, counter-led or account-led — without forcing the operation into a generic POS shape.
Trade pricing, packs and account terms.
Sell at the counter, on the phone or on account. Customer pricing and stock pressure stay close to the order.
Repeat menus, delivery slots and substitutions.
Take repeat orders from regulars, surface substitutions when stock runs short and keep margin visible.
Tiered pricing across salons and chains.
Tiered prices, sample stock and promotional bundles all live on the same product record.
Job pricing, packs and credit accounts.
Quote a job, convert it to an order, fulfil what is available and backorder the rest cleanly.
Stock that is sold, hired and returned.
Sellable, hireable and returned stock tracked separately, with each customer's account visible at the counter.
Cases, units and seasonal lines.
Break cases to units, apply seasonal pricing and keep buyers ahead of empty shelves.
THE TRADE DESK FLOW
From the phone ringing to the invoice printing.
The same call, the same customer, the same record — passing through every stage of the trade desk without re-keying, hand-offs or warehouse guesswork.
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01 CALL RINGS
Caller ID matches the trade account.
The customer record, last order, account terms and any open notes appear before the call connects. No "let me find you" delay.
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02 PRICING APPLIED
Their pricing tier is on the line.
Customer-specific pricing applies the moment the till opens. Account balance and credit terms are visible alongside the basket.
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03 QUOTE OR ORDER
Build a quote or go straight to order.
Repeat lines from the last order in a tap. New products picked up at trade prices automatically. Quote and order share the same engine.
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04 STOCK PROMISED
Promise only what stock supports.
Live availability, on-order and committed stock are visible at the moment of order. Backorders raise as their own line, not an afterthought.
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05 FULFIL & INVOICE
Pick, dispatch, invoice — same record.
The fulfilment queue picks up the order; the invoice prints from the same source. The customer hangs up; the warehouse already has the pick.
CUSTOMER PRICING
Trade pricing on the line, not in a spreadsheet.
Every trade desk has tiers, quantity breaks, account-specific deals and promotional pricing. Ordello applies all of it silently the moment the customer record opens — so the price the staff member quotes is the price the operation makes margin on.
Per-customer prices
Tier and override per customer, applied silently when the customer record opens.
Quantity breaks
Pack pricing, unit pricing and quantity discounts on the same product.
Account terms
Credit limit, balance and account status visible alongside the basket.
Promotional pricing
Time-bound campaigns applied per customer or product range.
STOCK & PROMISES
Promise only what stock can support.
Trade orders fail when the warehouse cannot deliver what the counter sold. Ordello surfaces live availability, on-order coverage and committed stock at the moment of order — and raises backorders as a structured line, not an apology call.
Live availability
Stock-on-hand updates the moment a sale, return or transfer happens.
On-order coverage
Purchase orders against suppliers are visible at the moment of promising.
Committed stock
Stock already promised to other orders is held separately from sellable stock.
Backorder workflow
Partial fulfilment raises a backorder line — not an awkward phone call later.
MARGIN VISIBILITY
Margin you can see — by customer, by product, by week.
Owners see which trade customers carry the operation and which lines are leaking margin. Quote-to-order conversion, repeat customer activity and backorder pressure all sit alongside the day's sales — not in a month-end spreadsheet.
- Order value by customer
- Margin by product line
- Repeat customer activity
- Quote-to-order conversion
- Open backorders
- Supplier lead time pressure
- Phone-order volume
MULTI-DEPOT TRADE
Run every depot from one operating record.
Multi-depot trade desks share customers, pricing tiers and supplier records — and need local stock with central visibility. Ordello keeps the catalogue and customer book central, while each depot moves its own stock, picks its own orders and runs its own counter.
WHY ORDELLO
More than a trade-counter POS.
Trade-counter POS only
- Closes the sale at the counter
- Leaves pricing tiers in a spreadsheet
- Splits stock, customer and supplier views
- Asks the warehouse to remember what was promised
Ordello
- Connects call, quote, order, pick and invoice in one record
- Applies customer pricing automatically at the till
- Promises only what stock and supplier coverage can support
- Closes the loop from call to dispatch on the same screen
Ordello gives trade desks one place to call, quote, sell, promise, pick and invoice — faster on the phone, clearer at the counter, easier for owners to trust.
READY WHEN YOU ARE
Close the call. Close the order.
Show us how a trade order lands today. We will walk through how Ordello collapses call, quote, pricing, stock and invoice into one screen — and how the warehouse sees the order before the customer hangs up.